The Stone Soup Challenge is a grassroots movement founded by artist Laura Bray. The goal of the challenge is for artists and crafters to help one another by promising to use a portion of their monthly profits to invest in a fellow artist's shop. To join us in helping artists everywhere and to read more about the challenge, please go to our Facebook page.

Remember! If we all contribute a little to the pot of Stone Soup, we will all feast.

Tuesday, March 24, 2009

Matchmaker, matchmaker, make me a match!

I recently received word from two Stone Soup challengers stating that, not only are they purchasing from other challengers, but they have joined forces and are "shop buddies"-all because they met on this blog! Basically, they cross-promote each other's shops. They aren't direct competitors, but they did notice that the items in their shops would be attractive to the same target market, so they joined forces. Now they are in front of twice the number of potential customers. Pretty cool and exactly the kind of ideas I wanted this blog to generate. The two shops are Sheepshape Spinning and Winemaker's Sister. Here's what they each had to say about their joint venture in marketing:

Sheepshape Spinning:
It all grew out of an etsy conversation! I had been on
Alchemy looking for yarn requests and saw a large number of stamp
requests. I knew from the Challenge that she made stamps so
I wrote to her. We got to talking about various things: her
successful Alchemy bid, my knitted animals, the challenges of selling these days, the benefits of selling patterns, etc. I looked at her shop again and realised that we might have a common customer base, but weren't in direct competition. I wrote to her and said: "Hey, I've just had an idea. Do you want to be shop buddies? We don't make the same stuff (so we're not in competition) but we make complementary stuff.
People buying my yarn might want your stitch markers, and people wanting your knit/sheep stamps and knitting bags might want my yarn! We could talk about each other's stuff on our blogs and link to each other's Etsy shops.
...And she liked the idea, and so we linked to each
other in our shops! This weekend I'll be writing on my blog about some of her items.

Winemaker's Sister:
When Elizabeth suggested we be Etsy "Shop
Buddies" I thought it was a great idea and a nice
extension of the whole Stone Soup concept. I had done the same thing
with the EtsyPaper street team during the holiday season.
KisforCalligraphy was my EtsyPaper buddy and we ended up sending each
other customers who BOUGHT STUFF!
I think our items work together really well -- she has the yarn and
roving and I have the stitch markers and knitting-themed rubber

You go girls! As for the rest of us-check out some of the shops on this post and see if you can join forces too!

Tuesday, March 17, 2009

We're on Facebook!

I just uploaded a page for The Stone Soup Challenge on Facebook. Become a fan! There is a discussion board and feel free to post links to your shops. You may also advertise shop specials etc. Just play nicely, okay? (I reserve the right to monitor the page as necessary!) Here's the link to the page. See you there!

Sneak Attack-Part II

The secret is out! The reason I wanted you to visit the Sneak Attack last night was because two Stone Soup shops were "attacked". One of our challengers, Heather from Wine Maker's Sister, was kind enough to nominate her fellow challengers. Here are the shops that were involved:

Heather has been a huge supporter of The Stone Soup Challenge and I think her shop deserves a visit too. I have been hearing RAVE reviews about her hand carved stamps! Please show her some love, okay?

Monday, March 16, 2009

Sneak Attack!!!

Attention Stone Soup Challengers! Set your clocks. Tonight, March 16th, at 7pm EST, there will be a sneak attack! I've heard whispers that we might want to be aware of it, so hop over to The Handmade Movement to find out what a sneak attack is.

Tuesday, March 10, 2009

Easter Candy

My purchase for my February challenge committment was Jorabeel's Candy Lights! I found them at a local shop, so not only am I supporting a fellow challenger, but I'm also supporting a small local business!

The pink lights are hanging in my daughter's room, but I'm going back to buy another set for my niece. I'm planning on packing them in one of my bunny boxes as an Easter gift.

Don't you just love this project using the Candy lights too! That's what I love about artists & crafters. They can take a very wonderful thing and make it spectacular. Amazing!

Thursday, March 5, 2009


I have found a way for you to add and edit your shop links yourself! Please go to this entry and enter your shop information. Even if you are already listed in the sidebar it is very important that you do this. I will be removing the sidebar list from the blog on March 12th. The challenge has become so popular that it is difficult for me to keep up adding the links and, in order to be fair, I want everyone to have their listing on this entry. The good news here is that I will have more time to do PR about our challenge and hopefully drive more supporters to the challenge and our shops. Thank you for your cooperation.

Shop at your fellow challenger's shops!

Please post your shop link in the comments here. Be sure to visit this post whenever you buy something for the challenge. These are your fellow challengers' shops and the whole point of this experiment is to support one another!